Course
The Art of Entrepreneurship: Awakening Your Creative Energy
July 18th to July 22th, 2022
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College or school
Dates
July 18th to July 22th, 2022
Schedule
Monday to Friday, 09:00a.m – 12:00p.m
Study type
Remote Course
Intensity
16 hours
Requirements
The course is open to international students from partner universities, who have applied to the call for scholarships.
Description
The Art of Entrepreneurship was born as a pedagogical project inspired by Vincent Van Gogh, Renoir, and Monet. These artists dared to propose a pictorial representation that was different from the hegemonic one, which implied developing a new concept and daring to understand the world from another perspective. Therefore, transgressing the standards already consolidated from their brushstrokes.
Both the formative development and the identification of competencies inspired by what characterizes artists and entrepreneurs in their creative process are sought through this course. Elements such as intuition, creativity, the ability to generate an impact, and identifying opportunities in diverse environments are critical in the artist's exercise. They have also been identified as central in the entrepreneurial activity, so this course seeks to integrate both dimensions and contribute a comprehensive individual training, through innovative artistic techniques.
These competences are also framed within the concept of entrepreneurship conceived at Universidad del Rosario, which goes beyond the traditional idea of turning an idea into a company. It also refers to human beings' ability to identify needs and transform problems into opportunities by developing innovative initiatives focused on the common good.
- Enhance your creative ability by learning to recognize and foster sensitivity towards your surroundings.
- Contribute to the development of your life project by recognizing the importance of combining feeling and critical thinking.
- Learn to identify and solve problems, innovate, and create solutions by understanding the interface between the appreciation of arts and entrepreneurship.
- Strengthen your intuition for decision-making through cultivating a critical and constructive vision of the environment.
- Have an international experience with faculty and students from different countries.
- Receive a certificate of participation while enjoying your learning process!
Proactive students from all disciplines who want to become agents of change and broaden their world vision through entrepreneurship and art.
The learning strategy is based on co-creation, promoting collaborative spaces focused on active participation and constructing appropriate concepts and knowledge through experience. UR Emprende has developed a pedagogical approach inspired by art to encourage the development of purposeful life projects and promotes entrepreneurial and innovative talent as part of the necessary training and seal of the Rosarista spirit, generating a unique experience from creative processes.
Project, competency, thinking, and art-based learning.
General objective
Acquire a greater understanding of the value of art and what it can contribute to the integral entrepreneurial formation of individuals through the development of key competences that lead to a purposeful life project.
Specific objectives
- Analyze the concept of entrepreneurship and the process of starting a new business through art.
- Strengthen critical and creative thinking, articulating art and entrepreneurship as creative processes that contribute to the development of life projects aligned to interests and needs of their contexts.
- Provide venues through art techniques where students can exercise the brain’s right hemisphere, which is associated with the creative, perceptive, and intuitive processes, through their feelings, thoughts, and actions.
- Fortify entrepreneurial skills framed in the pedagogical project of The Art of Entrepreneurship.
- Provide reflective spaces for students to learn to live purposeful lives, positively impact their environments, and appreciate art as a means of inspiration.
- Combine concepts and techniques of art to read context and society as factors that influence the entrepreneurial process.
Speakers
She currently leads the entrepreneurship culture area of UR Emprende and the pedagogical project of the Art of Entrepreneurship.
Maria Katherine Granja Moreno
Industrial Designer with a master's degree in Architecture from Universidad de Los Andes.
Fernando Sierra
María Alejandra received her Bachelor’s degree in Journalism and Public Opinion from Universidad del Rosario, with a minor in Transitional Justice and Human Rights.
María Alejandra Correa
Associate professor of UR Emprende.
Angela Pulido
Thematic Content
Syllabus
- Blank sheets for drawing
- Pencil, eraser
- Two sheets of cardboard (9.8" *13.7") or cereal box cardboard
- 2 letter-size acetate plastic sheets
- Ruler
- Scissors or a box cutter
- Masking tape
- Wool thread or jute twine string, preferably dark (23.6-27.5 inches)
Speakers
- Maria Katherine Granja Moreno
- Angela Pulido
Date
July 18th, 2022
Schedule
9:00 a.m. - 12:00 p.m.
Class format
Acceso Remoto
Hours
3
Syllabus
- All participants must previously watch the film Letters to Vincent Van Gogh (2019).
- Smartphone required for the session
Speakers
- María Alejandra Correa
- Ángela Pulido
Date
July 19th, 2022
Schedule
9:00 a.m. - 12:00 p.m.
Class format
Acceso Remoto
Hours
3
Syllabus
- Sensitivity: A differential in business leaders Collaboration: The secret behind success
Speakers
- Fernando Sierra
Date
July 20, 2022
Schedule
9:00 a.m. - 12:00 p.m.
Class format
Acceso Remoto
Hours
3
Syllabus
- Perseverance: Entrepreneurial endurance
Speakers
- María Alejandra Correa
- Ángela Pulido
Date
July 21, 2022
Schedule
9:00 a.m. - 12:00 p.m.
Class format
Acceso Remoto
Hours
3
Syllabus
- Entrepreneurs as goal-oriented individuals
Speakers
- UR Emprende
Date
July 22, 2022
Schedule
9:00 a.m. - 12:00 p.m.
Class format
Acceso Remoto
Hours
3
Organizing committee
Maria Alejandra Correa - Academic Entrepreneur Faculty Member
María Alejandra received her Bachelor’s degree in Journalism and Public Opinion from Universidad del Rosario, with a minor in Transitional Justice and Human Rights. Additionally, she has experience in consulting, strategic and organizational communication. Currently, she leads the academic processes of Universidad del Rosario’s Entrepreneurial Center - UR Emprende, leading the strategic planning, organizing, and directing of the academic portfolio. In this role, Maria has focused on creating programs that furthers the impact and reach of UR Emprende in the institutional community and in the national and global ecosystem.