UNDERGRADUATE PROGRAM IN
MARKETING AND DIGITAL BUSINESS
¿Quieres recibir más información?
DESCRIPCIÓN DEL PROGRAMA
Estudiar Marketing y Negocios Digitales en la Universidad del Rosario te permitirá crear nuevos productos, diseñar marcas y explorar nuevos mercados a través de la creación de experiencias únicas en el entorno digital.
El pregrado en Marketing integra principalmente conocimientos en negocios digitales, social media marketing, analítica web, y formulación de planes de marketing en entornos off line y online. Nuestros profesionales podrán solucionar problemas empresariales a través de la generación de estrategias digitales que cautiven nuevos clientes y retengan a los actuales.
Studying Marketing and Digital Business at the Universidad del Rosario will enable you to create new products, design brands, and explore new markets by creating unique experiences in the digital world.
The undergraduate program in Marketingmainly integrates knowledge in digital business, social media marketing, web analytics, and the development of marketing plans in both offline and online environments. Our professionals will be able to solve business problems by coming up with digital strategies that attract new clients and retain current ones.
- SNIES Code: 108262
- Tuition fees per semester: $ 17.392.000
- 140 academic credits
- Type of education: University
- Education level: Undergraduate
- Qualification awarded: Bachelor’s in Marketing and Digital Business Digitales
- Program location: Bogotá – Entrepreneurship, Innovation and Creation Campus. Autopista Norte Calle 200
- Schedule: Daytime
- Periodicity of admission: Bi-annual
- Resolution number with effective term: 8161 of August 5, 2019, valid for 7 years.
- Duración: 8 semesters
WHY
STUDY
Marketing and Digital Business?
-
Incrementa tus oportunidades: Mayores, Menores y doble titulación
Marca la diferencia en tu futuro laboral eligiendo tu propia ruta de formación ajustando las opciones académicas que te brinda el programa a tus intereses particulares:
- Título mayor con menciones menores: El programa otorga el título Mayor como Profesional en Marketing y Negocios Digitales y puedes elegir una opción de Menor según sus intereses personales y el área de profundización de su interés como, por ejemplo: Finanzas, Marketing o Tecnología.
- Doble programa de pregrado: podrás adelantar de manera simultánea una segunda carrera en la Universidad del Rosario desde primer semestre.* Beneficio en el pago de la matrícula del segundo programa.
-
You will develop soft skills
We encourage the development of four interpersonal skills: analytical thinking, creativity, negotiation, and adaptation to the ever-changing world of information technology and communications.
-
You will gain practical business experience
The program offers company visits to help you understand how the digital revolution is impacting business models and contributing to growth.
-
We offer you a Chief Digital Officer mentoring program
We offer a mentoring program focused on developing business cases in the field of Digital Business. Chief Digital Officers from different companies are invited to accompany student groups as mentors and to present the results to a panel that will select the winning team.
-
We promote the creation of startups
Through the Entrepreneurship Center and business networking activities in the School of Administration, we promote digital entrepreneurship among students, providing them with an environment which encourages the creation of businesses.
-
You will have hands-on learning at the Idea B+Lab: Business Laboratory
The IDEA B+LAB is the business research lab at the School of Administration, designed to enable you to develop analytical and research skills and to help you develop integrated solutions to the most pressing challenges facing companies today.
-
Access a double program
Enhance your professional profile by simultaneously studying two undergraduate programs at the university.
PLAN DE ESTUDIOS
Discover the program content and areas of specialization
Núcleos de
formación
El programa se estructura a partir de seis núcleos de formación:
PROFESSORS
Our professors are renowned professionals in the field of marketing and digital business. They include entrepreneurs, managers, academics, and executives who bring their knowledge and experience in innovation and digital transformation within companies and society.
Meet our team
Entry Requirements
To qualify for the program, you must meet the following requirements:
Be enrolled at the Universidad del Rosario
Take the entrance exams and interview as determined by the university within the admissions policy, according to the specific requirements of each academic department.
Admission to the program depends on whether the applicant meets the program’s selection and admission criteria.
Enrollment: You must enroll each term, according to the academic calendar.
Profile
Graduate
As a marketing and digital business graduate, you will be able to:
- Understand the marketing environment and how it affects marketing activities in digital business.
- Create entrepreneurial and innovative projects in digital business.
- Develop and monitor marketing plans in both offline and online environments.
- Design digital experiences that captivate demanding customers through the creation of new products.
- Optimize online and offline resources that improve the customer experience.
- Propose marketing strategies that positively transform people’s lives, with social impact in a changing technological environment.
- Design and implement digital transformation processes in the marketing function of companies.
Espacios de Aprendizaje
Learning
Spaces
At Universidad del Rosario we have many spaces for you to further your learning. We have a state-of-the-art business lab and the Resource Center for Learning and Research (CRAI).
PROCESO DE
Admisión
LO QUE DEBES SABER
CONOCE LOS REQUISITOS PARA EMPEZAR A HACER DE TUS PASIONES UN SUEÑO HECHO REALIDAD.
