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The Art of Entrepreneurship: Awakening Your Creative Energy

The Art of Entrepreneurship was born as a pedagogical project inspired by Vincent Van Gogh, Renoir, and Monet. These artists dared to propose a pictorial representation that was different from the hegemonic one, which implied developing a new concept and daring to understand the world from another perspective. Therefore, transgressing the standards already consolidated from their brushstrokes.

Both the formative development and the identification of competencies inspired by what characterizes artists and entrepreneurs in their creative process are sought through this course. Elements such as intuition, creativity, the ability to generate an impact, and identifying opportunities in diverse environments are critical in the artist's exercise. They have also been identified as central in the entrepreneurial activity, so this course seeks to integrate both dimensions and contribute a comprehensive individual training, through innovative artistic techniques.

These competences are also framed within the concept of entrepreneurship conceived at Universidad del Rosario, which goes beyond the traditional idea of turning an idea into a company. It also refers to human beings' ability to identify needs and transform problems into opportunities by developing innovative initiatives focused on the common good.


Organize


Addressed to

Proactive students from all disciplines who want to become agents of change and broaden their world vision through entrepreneurship and art..


Objectives

General objective

Acquire a greater understanding of the value of art and what it can contribute to the integral entrepreneurial formation of individuals through the development of key competences that lead to a purposeful life project.

Specific objectives
  • Analyze the concept of entrepreneurship and the process of starting a new business through art.
  • Strengthen critical and creative thinking, articulating art and entrepreneurship as creative processes that contribute to the development of life projects aligned to interests and needs of their contexts.
  • Provide venues through art techniques where students can exercise the brain’s right hemisphere, which is associated with the creative, perceptive, and intuitive processes, through their feelings, thoughts, and actions.
  • Fortify entrepreneurial skills framed in the pedagogical project of The Art of Entrepreneurship.
  • Provide reflective spaces for students to learn to live purposeful lives, positively impact their environments, and appreciate art as a means of inspiration.
  • Combine concepts and techniques of art to read context and society as factors that influence the entrepreneurial process.


Methodology

The learning strategy is based on co-creation, promoting collaborative spaces focused on active participation and constructing appropriate concepts and knowledge through experience. UR Emprende has developed a pedagogical approach inspired by art to encourage the development of purposeful life projects and promotes entrepreneurial and innovative talent as part of the necessary training and seal of the Rosarista spirit, generating a unique experience from creative processes. 

Project, competency, thinking, and art-based learning.


Benefits

  • Enhance your creative ability by learning to recognize and foster sensitivity towards your surroundings.
  • Contribute to the development of your life project by recognizing the importance of combining feeling and critical thinking.
  • Learn to identify and solve problems, innovate, and create solutions by understanding the interface between the appreciation of arts and entrepreneurship.
  • Strengthen your intuition for decision-making through cultivating a critical and constructive vision of the environment.
  • Have an international experience with faculty and students from different countries.
  • Receive a certificate of participation while enjoying your learning process!


Speakers

Maria Katherine Granja Moreno

Fernando Sierra

María Alejandra Correa

Angela Pulido


Schedule

Dates: July 18th to July 22th, 2022
Schedule: Monday to Friday, 09:00a.m – 12:00p.m
Intensity: 16 hours


Type: Course
Study type: Remote Course
Language: English
College or school: Entrepreneurship Center: UR Emprende Entrepreneurship Center and Faculty of Creation

Requirements:
-The course is open to international students from partner universities, who have applied to the call for scholarships.

  


Organizing committee

Maria Alejandra Correa - Academic Entrepreneur Faculty Member
María Alejandra received her Bachelor’s degree in Journalism and Public Opinion from Universidad del Rosario, with a minor in Transitional Justice and Human Rights. Additionally, she has experience in consulting, strategic and organizational communication. Currently, she leads the academic processes of Universidad del Rosario’s Entrepreneurial Center - UR Emprende, leading the strategic planning, organizing, and directing of the academic portfolio. In this role, Maria has focused on creating programs that furthers the impact and reach of UR Emprende in the institutional community and in the national and global ecosystem.
 

Horario: 9:00 a.m. - 12:00 p.m.
Intensidad: 3 h
Sesión 6
Fostering creativity: Thinking outside the box!

Nova et Vetera: Learning from the past to build the future
Fechas:
July 18th, 2022
Speakers
Conferencista:
Maria Katherine Granja Moreno and Angela Pulido
Topics and activities
Blank sheets for drawing
Pencil, eraser
Two sheets of cardboard (9.8" *13.7") or cereal box cardboard
2 letter-size acetate plastic sheets
Ruler
Scissors or a box cutter
Masking tape
Wool thread or jute twine string, preferably dark (23.6-27.5 inches)

Horario: 9:00 a.m. - 12:00 p.m.
Intensidad: 3 h
Sesión 7
The power of global thinking in entrepreneurship

Sensitivity: A differential in business leaders

Collaboration: The secret behind success
Fechas:
July 19th
Speakers
                     
Conferencista:
María Alejandra Correa and Ángela Pulido
Topics and activities
All participants must previously watch the film Letters to Vincent Van Gogh (2019).
 
Smartphone required for the session
 

Horario: 9:00 a.m. - 12:00 p.m.
Intensidad: 3 h
Sesión 8
The power of global thinking in entrepreneurship Sensitivity: A differential in business leaders Collaboration: The secret behind success
Fechas:
July 20
Speakers
Conferencista:
Fernando Sierra

Horario: 9:00 a.m. - 12:00 p.m.
Intensidad: 3 h
Sesión 9
Risk-taking: Failure as a key to success

Perseverance: Entrepreneurial endurance
Fechas:
July 21
Speakers
                     
Conferencista:
María Alejandra Correa and Ángela Pulido
Topics and activities
Remote Access

Horario: 9:00 a.m. - 12:00 p.m.
Intensidad: 3 h
Sesión 10
The Power of Achievement: Entrepreneurs as goal-oriented individuals
Fechas:
July 22
Speakers
Conferencista:
UR Emprende
Topics and activities
Remote Access

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