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Doing Business in LATAM Summer School

This course is offered to international students with the purpose of introducing them to the characteristics of the economic, cultural and business environment of Latin America to have a better understanding of the context to carry out business in the region.


Organize


Addressed to

International Students


Objectives

General objective

To provide the elements to understand the dynamics of doing business in Latin America through the analysis of its economy and business environment, the interculturality and negotiation and the business emergence and development of multilatinas.

Specific objectives
  • Discuss the strategies that Latin American countries have implemented to compete in the global economy.
  • Engage in a deeper understanding of doing business in Latin America.
  • Know and analyze diversity and cultural traits within Latinamerican needed in business development.
  • Understand de development of latinamerican enterprises, multilatinas.


Methodology

Remote Access.


Benefits

Students will be able to understand the economic, business, cultural environment of LATAM to carry out business in the region.

To get an attendance certificate to strengthen their CV.


Speakers

Giovanni Efraín Reyes Ortiz

César Camilo Martínez Lozano

Alejandra Pulido López


Schedule

Dates: June 06th to June 10th, 2022
Venue: Remote Access
Intensity: 10 hours
Schedule: Monday to Friday from 9:00 a.m. to 11:00 a.m. *Colombia time*


Type of offer: Workshop
School: School of Management
Language: English
Requirements:
- The course is open to international students from partner universities, who have applied to the call for scholarships.

  


Organizing committee

  • Alejandra Pulido​

LATIN AMERICA´S ECONOMY AND BUSINESS

Horario: 9:00 a.m. to 11:00 a.m.
Intensidad: 4 hours
Thematics
• General economic system - three main markets, four great economic sectors, the nominal and real economic links.
• Comprehensive model regarding enterprises characteristics - direction and management, business environment.
• Latin American economies main countries.
• Employment, inflation, and economic growth.
• Main features for development strategies.
• International trade in latam.

Requirements: Presentations, class discussions, specific case study.
Dates:
Monday 6 and Tuesday 7
June
Speakers

Lecturer:
Giovanni Efraín Reyes Ortiz.

INTERCULTURALITY AND NEGOTIATION IN LATAM

Horario: 9:00 a.m. to 11:00 a.m.
Intensidad: 4 hours
Thematics
• History: Where we come from.
• Anthropology: Who we are.
• Interculturality and politics.
• Main negotiation strategies.
• Interculturality and politics.
• Negotiation techniques and protocol.
• Some examples of successful Latin
American businesses. (Zumba, Open English, Mercado Libre, Rappi).

Requirements: Presentations, class discussions, specific case study.
Dates:
Wednesday 8 and Thursday 9
June
Speakers

Lecturer:
César Camilo Martínez Lozano.

THE EMERGENCE OF MULTILATINAS

Horario: 9:00 a.m. to 11:00 a.m.
Intensidad: 2 hours
Thematics
• Innovation and entrepreneurship in Latin America.
• Multilatinas: Strategies for internationalization.
• ¿How do Multilatinas create competitive advantage?
• Case Studie.
Dates:
Sunday 19
June
Speakers

Lecturer:
Alejandra Pulido López.

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